A "Most Favoured Customer (MFC) clause" in contracts ensures that a party receives terms and conditions equal to or better than those provided to any other customer. It promotes fairness by preventing discriminatory pricing or terms, fostering equitable treatment among customers.

The key elements of a Most Favoured Customer in a commercial contract include:

• Equal or Better Terms: It requires the party to offer terms, prices, or benefits to the contracting party that are at least as favorable as those offered to other customers.
• Notification Requirements: It establishes conditions for the contracting party to receive timely notification of any more favorable terms extended to other customers.
• Scope of Applicability: It defines the specific terms or conditions covered by the MFC clause, preventing ambiguity in its application.
• Enforceability Conditions: It outlines any conditions that must be met for the MFC clause to be enforceable, ensuring legal validity.

Examples of limitation of Most Favoured Customer Clause in a commercial contract include:

• In a supply agreement, an MFC clause may require the supplier to offer the buyer pricing and delivery terms equal to or better than those given to other buyers.
• A distribution contract might include an MFC clause, ensuring that the distributor receives pricing and promotional terms at least as favorable as those provided to other distributors.
• In a licensing agreement, an MFC clause may stipulate that the licensee is entitled to licensing fees and rights that are as favorable as those granted to other licensees.

The Most Favoured Customer clause promotes equity and transparency in contractual relationships by ensuring equal or better treatment for the contracting party compared to other customers. With clear terms, notification requirements, and enforceability conditions, it fosters fairness and competition in commercial dealings.

To get more insights on Most Favoured Customer Clause, go here: https://www.traverssmith.com/knowledge/knowledge-container/best-prices-or-most-favoured-customer-clauses-key-issues-for-customers-and-suppliers/ 

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